Impact & Expertise

Strategy Publications

  • The Return of the Cash Cow

  • Larry Shulman
  • November 2008
  • It is nearly 40 years since BCG described the constituents of a company's product portfolio and introduced the concept of the cash cow—the competitively advantaged lower-growth businesses with a large cash-generation capability. In what Alan Greenspan called 'the period of euphoria' these businesses—and the concept—went out of fashion. Now, however, in this era of uncertainty, the cash cow is being—or should be—restored to its former prominence.
  • Read more on bcg.perspectives

Other Publications

  • New Bases of Competitive Advantage
  • MORE
  • The Power of Diversified Companies During Crises
  • MORE

The Premier Thought-Leadership Resource

BCG.PerspectivesExplore the latest cutting-edge thinking on business and management issues. bcgperspectives.com

Impact Stories

Find examples of projects BCG has conducted. more

BCG Background

BCG is a global management consulting firm and the world's leading advisor on business strategy. Learn More

Contact Us

Leave a message for the Strategy practice or submit a request for proposal. Go