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Health Care Reform and the Changing Dynamics Between Payers and Drug Makers: Why Drug Makers Should Pay Close Attention to the Pressures Bearing Down on Payers
Dirk Calcoen, Jon Kaplan
December 2010
Health care reform will force payers in the United States to become much more focused on alleviating margin pressure—mainly by shifting medical costs and the risk associated with treatments to other stakeholders. Drug makers must find ways to absorb more of these burdens while still maintaining their own profitability.
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