Impact & Expertise

Publications

Latest Publications

  • Focus
  • July, 2015
  • Branded Content: Growth for Marketers and Media Companies
  • Neal Zuckerman, Frank Arthofer, Antonella Mei-Pochtler, Rich Hutchinson, Vaishali Rastogi
  • Branded content—content that carries a consumer benefit, serves the brand, and is presented in an environment that consumers find authentic—is big and getting bigger. It offers marketers the opportunity to build or deepen consumer relationships and provides media companies with new sources of revenue.

  • Read more on bcg.perspectives
  • Focus
  • July, 2015
  • Value Creation in Power and Gas: Cash Is King in Tumultuous Times
  • Guillaume Aubert, Maurice Berns, Christophe Brognaux, David Gee, Jonas Geerinck, Matthias Krühler, Harald Rubner
  • Despite the increasingly challenging business environment of recent years, a number of power and gas companies have managed to generate solid returns for their investors. A critical reason for this is the companies’ heavy emphasis on returning cash to their shareholders.
  • Read more on bcg.perspectives
  • Focus
  • July, 2015
  • How Retailers Can Improve Promotion Effectiveness: A Four-Part Approach to Generating Growth
  • Nicholas Goad, Jeff Robinson, Javier Anta Callersten, Andreas Malby, Jacob Opstrup
  • Brick-and-mortar retailers rely heavily on promotions, which can account for up to 45 percent of revenues. Yet companies often don’t know which promotions are working, or why. By implementing a four-part approach, retailers can improve promotion performance and increase their margins on promotions by 2 to 5 percentage points.
  • Read more on bcg.perspectives

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