Impact & Expertise


Technology, Media & Telecommunications Publications

  • Article
  • November, 2015
  • The Regulatory Priorities for Achieving Europe’s Digital Single Market
  • Wolfgang Bock, Maikel Wilms, Manaw Mohan
  • The European Commission’s strategy for achieving a Digital Single Market is sound but more progress is needed. Policy makers should focus on five priorities: applying standards and regulations consistently, rethinking market structure for investment and growth, adapting wholesale market regulations to current conditions, modernizing spectrum policy, and enabling specialized services with guaranteed network quality.
  • Read more on bcg.perspectives
  • Article
  • November, 2015
  • Beauty Books: Meeting More Demanding Print Advertisers’ Needs
  • Neal Zuckerman, Sarah Willersdorf, Alannah Sheerin, Dena Neuenschwander, Abby Carpenter
  • Magazines continue to be central to fashion and beauty advertisers. But expectations are rising, particularly with respect to the benefits that ad buyers want from publishers. Publishers will have to work harder to maintain their current positions—and harder still if they want to stand out.
  • Read more on bcg.perspectives
  • Focus
  • November, 2015
  • Uncovering Real Mobile Data Usage and the Drivers of Customer Satisfaction
  • Michael Sherman, Eric Peter, Shreshth Sharma, Maikel Wilms, Derek Locke, Scott Stemberger, Michael Hitz
  • For the companies building the connected world, it is essential to provide—as efficiently as possible—the experiences customers want most. This requires a deep understanding of how customers actually use networks and what drives their satisfaction, an understanding that a unique BCG research project can help develop.
  • Read more on bcg.perspectives

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