Impact & Expertise

Publications

Technology, Media & Telecommunications Publications

  • Article
  • April, 2015
  • The Changing Connected Consumer in India
  • Shweta Bajpai, Nimisha Jain, Kanchan Samtani
  • As the number of connected consumers in India soars toward 550 million, big changes are taking place. The universe of users is becoming far more varied in terms of age, occupation, wealth, location, and digital sophistication. These consumers will approach the online experience with very different expectations, needs, priorities, and goals.
  • Read more on bcg.perspectives
  • Article
  • April, 2015
  • Digital Disruption in India's Media Industry: Seizing the Opportunities
  • Shweta Bajpai, Nimisha Jain, Kanchan Samtani
  • The average consumer in India spends three to five hours a day with media. Digital consumers already spend 35 percent of that time online.
  • Read more on bcg.perspectives
  • Focus
  • April, 2015
  • Which Wheels to Grease?: Reducing Friction in the Internet Economy
  • Paul Zwillenberg, David Dean
  • Digital trade enriches nations. But not all nations engage equally in the exchange of goods, services, ideas, and information, because “e-friction” gets in the way. Five broad causes stand out as major contributors to high e-friction scores. Some causes can be influenced by policy initiatives; others require more creative approaches.
  • Read more on bcg.perspectives

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