Publications

Many governments have lost confidence in strategy. Instead of determining goals, they follow methods. But good strategy calls for doing the opposite: being clear about goals and flexible about how to reach them. An adaptive approach to strategy offers governments a chance to rehabilitate this vital discipline.

Consumers’ reaction to Europe’s debt crisis, following hard on the recession, varies by country. Companies will need different pricing plans, cost structures, and brand positioning for individual markets. Some product categories will shrink. Others, related to health, family, and stability, will grow as consumers seek refuge at home with their families.

Appropriate use of personal data can create new economic and social value. According to a new report by the World Economic Forum, unlocking this value will require a set of trading rules—clear guidelines for using data and safeguarding against misuse and theft—that balance the interests of all stakeholders.