"Any time that you understand the system, understand its legs, understand its feedbacks and its sensitivities, understand it completely, you can intervene in it."
– Bruce Henderson 1963
Bruce Henderson pioneered the strategy revolution. He created the foundations of strategy consulting by systematically analyzing and understanding the key elements that determined a company's fate. He was passionate about figuring out how the world works and how one company achieves an advantage over others. His vision of creating lasting impact through sustainable competitive advantage is still at the core of whatever we do.
As Walter Kiechel III wrote in his book The Lords of Strategy: "It was BCG that would invent the strategy revolution's key concept: the experience curve, a formulation with the power to discipline a company's thinking around the imperative to cut costs incessantly relative to their rivals [...]; the then-novel notion of competition sprouted and spread throughout corporate consciousness."
Henderson's mission has led BCG to establish a series of breakthrough concepts. These concepts have changed not just companies, but entire industries. Our heritage of thought leadership continues: For the second time in a row, BCG was awarded the Thought Leadership Award by SOURCEforconsulting.com.