Publications

Marketing & Sales Publications

Article
November, 2015
Beauty Books: Meeting More Demanding Print Advertisers’ Needs
Neal Zuckerman, Sarah Willersdorf, Alannah Sheerin, Dena Neuenschwander, Abby Carpenter
Magazines continue to be central to fashion and beauty advertisers. But expectations are rising, particularly with respect to the benefits that ad buyers want from publishers. Publishers will have to work harder to maintain their current positions—and harder still if they want to stand out.
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Focus
November, 2015
Uncovering Real Mobile Data Usage and the Drivers of Customer Satisfaction
Michael Sherman, Eric Peter, Shreshth Sharma, Maikel Wilms, Derek Locke, Scott Stemberger, Michael Hitz
For the companies building the connected world, it is essential to provide—as efficiently as possible—the experiences customers want most. This requires a deep understanding of how customers actually use networks and what drives their satisfaction, an understanding that a unique BCG research project can help develop.
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Focus
November, 2015
Bringing Digital Disruption to Building Materials: Reinventing the Customer Journey
Arne Burfeind, Urs Rahne, Philipp Heck, Ian Gross
Digitally enabled direct distribution will reshape the building materials industry through 2030. Building materials producers lag behind leading wholesalers and retailers in transitioning to a digital distribution model. Producers should take action now to adapt their strategies and capabilities, before the full effects of the digital revolution alter the industry landscape.
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