Impact & Expertise

Publications

Strategy Publications

  • Perspective
  • April, 2016
  • The Introverted Corporation
  • Christine Barton, Martin Reeves, Frederik Lang, Rachel Bergman
  • Business executives may say that customers are a priority, but many companies—especially large, established ones—miss the crucial signals that customers provide. In a rapidly changing competitive environment, the company that’s not externally oriented risks falling behind.
  • Read more on bcg.perspectives
  • Article
  • April, 2016
  • What Cuba's Economic Evolution Means for Multinationals
  • Marguerite Fitzgerald, Enrique Rueda-Sabater
  • Relations between the US and Cuba have warmed, and many companies spot a potential opportunity. Yet they know relatively little about how Cuba’s economy functions. We believe that Cuba’s GDP will grow at about 2% to 4% for the next five years—but stronger growth is possible in the long term.
  • Read more on bcg.perspectives
  • Perspective
  • April, 2016
  • Integrated Strategy Machine: Using AI to Create Advantage
  • Martin Reeves, Daichi Ueda, Philipp Gerbert, Tamim Saleh
  • Technology has gotten dramatically better and smarter, but can it develop and implement business strategy? Not on its own. No matter how advanced the technology, people must embrace it and incorporate it in a human-designed strategy process.
  • Read more on bcg.perspectives

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