With the rise in U.S. natural-gas production, CNG vehicles are receiving a lot of attention. But the benefits have not always lived up to the publicity. Rather than being a revolutionary transportation solution, these vehicles are likely to become an important niche market for specific industries. BCG examines the benefits and shortcomings of this emerging market.
In the otherwise mature grocery sector, products that address environmental or social concerns offer the promise of profitable growth. But big conventional brands face challenges in gaining public trust, and a failure to take action could cost them one-third of their existing consumers over the next few years.