A wave of technological and customer-driven change is transforming the way companies deploy commercial capabilities, including marketing, sales, and pricing. Businesses can exploit this revolution to create short-term revenue growth of 10 percent or more, and at the same time fund long-term profit and new strategic capabilities.
Today’s leaders are poorly served by conventional management theories and practices. Instead of helping executives manage the growing complexity of business, the supposed solutions only seem to make things worse. A new book from BCG, outlines a better approach to managing complexity. The approach is called smart simplicity, and it hinges on six simple rules.