Impact & Expertise

Strategy Publications

  • The Corporate Portfolio

  • Bruce Henderson
  • January 1977
  • Developing a diverse corporate portfolio creates numerous advantages, including putting the company in the best position to grow the business. A diversified company with a portfolio of business units should find it easier to direct capital investment into the most profitable areas, since it can obtain capital at the lowest possible cost and put it to the best use. A diversified company also realizes benefits in tax laws and a wider range of business opportunities.
  • Read more on bcg.perspectives

Other Publications

  • BCG Classics Revisited: The Growth Share Matrix
  • MORE
  • Use a Charter to Sustain a Successful Family Business and Build an Enduring Legacy
  • MORE
All Strategy Publications
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