Impact & Expertise

Strategy Publications

  • New Bases of Competitive Advantage: The Adaptive Imperative

  • Martin Reeves, Mike Deimler
  • October 2009
  • As traditional strategies of position and capability become less durable, they must be supplemented with adaptive advantages, which include advantages in signals, systems, social value, simulation, and people empowerment. Organizations with adaptive advantage recognize the unpredictability of today’s environment and the limits of deductive analysis. They seek a favorable context in which new approaches to new problems can continuously emerge. Adaptive advantages thus enable them to unite reflection with execution and balance deduction with experimentation.
  • Read more on bcg.perspectives

Other Publications

  • Use a Charter to Sustain a Successful Family Business and Build an Enduring Legacy
  • MORE
  • Supercharge Your Services
  • MORE
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